Avon has an excellent worldwide reputation for being a successful direct sales company that offers beauty products, fragrances, household items, clothes, and gifts. Award-winning Avon beauty brands put this multinational company on the map alongside other famous global beauty giants. With over 6.4 million representatives, Avon will inevitably expand to other countries and markets in the future.

If you’re wondering, “Is Avon a good makeup brand,” or even “Is Avon a good brand at all,” you’ve come to the right place. Keep reading to find out what makes Avon a brand that stands out from the rest.

What Stands Behind Avon’s Success

Avon was founded by David H. McConnell in New York in 1886. This progressive entrepreneur came up with the idea of offering free perfume samples with the books that he sold. He soon realised that his customers were more interested in the perfumes than the books, which heralded the beginning of this beauty product company.

Avon’s founder then began offering women the opportunity to sell beauty products as sales representatives. Keep in mind that this was in the late 19th century, a time when gender equality wasn’t yet taken into consideration by society.

At present, you can find Avon products in over 100 countries. It has developed into a successful, multinational, billion-dollar corporation. The company has 160,000 representatives in the UK alone.

How Is the Avon Cosmetics Brand Perceived

Avon is the second-largest direct sales company in the world, with the first being Amway. It’s also the fourteenth-largest beauty company– and it’s still expanding. In 2020, the Avon beauty brand earned a whopping $9.1 billion.

There are various Avon beauty brands available, including Avon Colour, Avon Care, Skin So Soft, Naturals, Avon True, ANEW, Clearskin, and more.

In 2021, Cosmetify put Avon among the top beauty brands. To be more specific, Avon was named one of the top five beauty brands out of the 1,000 biggest beauty brands around. Cosmetify assessed various factors of beauty brands, including their social reach and engagement, customer reviews, mentions, searches, etc.

According to Cosmetify, Avon takes the fourth place among the 100 most searched beauty brands online. Its ranking puts Avon above The Body Shop but behind Huda Beauty, M.A.C. Cosmetics, and Anastasia Beverly Hills. Cosmetify also named Avon the favourite beauty brand in 37 countries.

Various other important awards put Avon among the top beauty brands currently trading. For example, in 2021, Avon China was named the best-inclusive company among 100 competitors. The same year, Avon received four product awards in the Glamor Best of Beauty category. Even more importantly, the Economic Times India named Avon the best workplace for women in 2021.

You might also wonder, “Is Avon a good makeup brand?” Specific Avon makeup products have won awards for their high quality. Customer favourites include Avon Daring Definition Mousse Mascara, Avon Glimmersticks Eye Liner, Avon Flavor Savers Lip Gloss, Avon Cashmere Essence Lip Cream, and many more.

Not only do Avon makeup products offer good quality and a long-lasting effect, but they’re also relatively affordable. As opposed to other brands that were named the top five beauty brands, you can buy Avon makeup products for just a few pounds.

What Makes Avon a Good Brand

Here are some of the factors that make Avon a good beauty brand.

Opening Doors for Women

Avon has been supporting and creating positive change for women for the best part of 135 years. Not only are there millions of women who earn money by selling different Avon brand beauty products, but many others have been impacted by Avon’s campaigns and charity programs. By supporting different causes that matter to women, like battling against breast cancer, domestic abuse, and gender inequality, Avon has raised a total of $1.1 billion to date. On average, the Avon beauty brand donates $10 million to different causes every year, trying to make the world a better place for women everywhere.

Sustainability

Avon is a responsible business that aims to reduce its carbon footprint by adopting more sustainable methods. More and more Avon brand beauty products are made from recycled and recyclable materials. In addition, Avon focuses on creating more biodegradable formulas for its beauty products.

Innovation and Constant Improvement

The Avon beauty brand is innovative and constantly coming up with new products. A new Avon catalogue is released every two weeks, giving customers an opportunity to find new products, while old products may be priced differently. Avon is constantly trying to improve itself as a brand, paying attention to its customers’ needs.

Inclusivity and Flexibility

Avon prides itself on democratising beauty and opening up opportunities to people from all corners of the globe. What’s more, this is an inclusive company that gives everyone a chance. You don’t need to be a sales expert to join the team. Avon offers numerous training centres for new and potential representatives.

Avon’s representative program lets you join even if you have a full-time or part-time job. You can even choose between selling Avon products in person and from home. If you choose the second option, Avon will provide you with a website where you’ll be able to run your own online shop, create your own schedule, and be your own boss.

Affordable Prices

There are various Avon brand beauty products available at budget-friendly prices, making this brand accessible to everyone. Not only that, but Avon always offers special discounts on all their products, so you pay even less for your favourite makeup products.

A Trustworthy Beauty Brand

Since Avon’s products are more affordable than products you’ll find in stores, it leaves many people wondering, “Is Avon a good brand?”

The Avon beauty brand offers high-quality products and is always coming up with new solutions to meet and exceed its customers’ expectations. Among other awards, Cosmetify puts Avon among the top beauty brands. What makes Avon stand out as a beauty brand include inclusivity, a women-friendly community, sustainability, innovation, flexibility, and affordable prices.